Communication/pr plans

Students need to prepare a strategic communications plan that could be successfully implemented in the Australian business and legal context. Students must identify a corporation or organisation that will be their ‘client’ (i.e. a case study) for this assessment. The goal of this assessment is to develop a strategic communications plan applicable to one of the following scenarios: 5. Refresh and reposition a product, brand or service so that it is more appealing to consumers. (Distinction grade)

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I do not have any affiliation with the brand, and it is important to note that this work is solely intended for a university assignment and should not be utilised elsewhere.

In groups of three, students will deliver a 20-minute presentation (which includes 5 mins for questions from the audience). This presentation covers some of the points raised in Assignment 1, but focuses on the specific messages, tactics and communication materials that would be used in the communications campaign. Specifically, students need to choose one corporation/organisation and scenario, and then prepare a portfolio of public relations tactics (i.e. communication materials) and present these to the class. Particular tactics should be consistent with the overarching strategy presented in the communications plan. (Distinction grade)

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We do not have any affiliation with the brand, and it is important to note that this work is solely intended for a university assignment and should not be utilised elsewhere.